Why Choose Tillybell?
What You Melt in Your Home Matters
Fragrance is not just about scent. It is about what you melt in your home.
When you use wax melts, you are influencing the air you breathe every day — including the air your family and pets breathe too. That is why ingredients, transparency and craftsmanship matter.
The Tillybell Standard
We are a UK luxury fragrance brand built on a simple belief: quality should be obvious, ingredients should be clear, and fragrance should feel refined — not harsh or unpredictable.
- Hand-poured in small batches in the UK for consistency and care
- Premium coconut wax — not paraffin-heavy bases
- No vague "soy blend" labelling without clarity
- Maximum 10% fragrance load — the legal limit, safely balanced
- Vegan and cruelty-free fragrance oils chosen for performance
- Biodegradable glitter only
- No unnecessary colourants (any colour comes naturally from the fragrance)
- Recycled, recyclable and biodegradable packaging
Why Wax Choice Matters
Many mainstream household brands prioritise cost efficiency and output volume. That often means paraffin-heavy bases, petroleum-derived waxes, or undefined "soy blends" with limited ingredient transparency.
Lower-cost wax bases can produce strong fragrance — but not always with the same level of refinement, balance or consistency. If you have ever used melts that smell strong for ten minutes, then disappear or feel harsh and overpowering, the base wax and formulation are often part of the reason.
Coconut wax melts at lower temperatures and releases fragrance more evenly. The result is an equally strong scent experience, but smoother, more controlled and more consistent — designed for homes, everyday living, and the comfort of families and pets.
Mass Production vs Small Batch
Mass production focuses on scale, uniformity and cost control.
Small-batch craftsmanship focuses on formulation, precision and attention to detail.
- Careful measuring and blending for consistent performance
- Proper curing to support clean, long-lasting scent throw
- Batch-by-batch quality checks — not "factory standard" output
- Refined fragrance balance — strong, but never harsh
Every batch is carefully measured, cured and finished by hand to ensure the fragrance performs exactly as intended. No exaggerated claims — just considered ingredients and craftsmanship you can trust. When you use our products, you notice the difference.
More Than Wax Melts
The same standards apply to everything we make. Our luxury room sprays, carpet fresheners, and car diffusers are crafted with the same focus on quality, balance, and consistent performance — so every space can feel clean, elevated, and effortlessly fragranced.
Explore Our Collections
High-end simplicity. Clean ingredients. Small-batch craftsmanship. Made in the UK with care.
