About Tillybell

Award-Winning Cake Maker to Home Fragrance Artisan

Tillybell was founded by Abi France - an award-winning cake maker known for her creativity, precision and unwavering commitment to quality. Her exquisite novelty and wedding cakes earned her recognition for perfection and artistry, with every creation crafted to the highest standard. That same passion for excellence now defines Tillybell.

A Journey That Started at Home

There was never an intention to start a business. During maternity leave at the start of COVID, Abi wanted to find high-quality wax melts - something clean, beautifully made and safe to use around her family. But after trying countless UK brands, nothing lived up to her standards. Most were made using paraffin or low-grade soy wax, offering little transparency or care for quality. That search for something better became the spark that started Tillybell.

Crafting What We Couldn't Find

With her background in design, detail and high standards, Abi began creating her own wax melts at home - focusing on purity, performance and simplicity. What began as a creative outlet soon became a passion for fragrance and craftsmanship. Using natural coconut wax and premium UK-made fragrance oils, Abi developed a collection that was not only beautifully scented but clean-burning, long-lasting and luxurious. It began a new kind of home fragrance brand built on integrity, care and creativity.

From Wax Melts to a Complete Home Fragrance Range

Today, Tillybell has grown far beyond luxury wax melts. Every product - from our unique wax melts and car diffusers to our room sprays and carpet fresheners - is hand-crafted in County Durham using vegan, cruelty-free and responsibly sourced ingredients. We keep our process honest, our formulas simple, and our standards high because we believe home fragrance should always be safe, transparent and exceptional.

The Meaning Behind the Name

Named after Abi's daughter, Matilda Bella - "Tillybell" - the brand represents family, creativity and love. It's a reminder that beautiful things are made through patience, passion and purpose.

Proudly UK Made

Everything we create is made here in the UK - from the wax and fragrance oils to the packaging and design. By supporting British suppliers, we maintain complete control over quality and consistency while championing local craftsmanship. For us, that's what luxury really means - knowing where every ingredient comes from and that every detail has been handled with care.

Experience the Tillybell Difference

Tillybell isn't just another home fragrance brand - it's the result of a creative journey built on passion, perfection and purpose. If you've tried our products, you'll know what makes them special. If not, we'd love you to experience them for yourself. Hand-crafted, UK-made, and uncompromising in quality - this is a home fragrance that is done properly.

Our Luxury Hand-Made Products